Not a typical agent.
He never was.
“AIFD Designated. HEB Business Unit Director. International designer. San Antonio original. Real estate since 2014.”
A San Antonio original. Built from the ground up.
Scott C. Peck grew up in San Antonio working in his family’s nursery — early mornings, hands in the soil, learning what it means to tend something with care and show up every single day. That work ethic, that appreciation for growth and beauty, has shaped everything in his life since.
As an AIFD-designated designer and event entrepreneur, Scott built a multi-discipline design career spanning interior design, graphic design, and event production — working with a diverse international clientele across Texas, Mexico, Colombia, Spain, Holland, and Germany.
When he entered real estate in 2014, he didn’t leave any of that behind. He brought all of it with him.
“My journey in design taught me to see the world through creative eyes — to appreciate nuances and understand the importance of form and function.”
AIFD Designated — Design & Entrepreneurship
Academic foundation in communication, culture, and critical thinking
Multi-Discipline Designer
Interior · Graphic · Event Production · Private Clients
International Clientele
Texas · Mexico · Colombia · Spain · Holland · Germany
Lifetime San Antonio Resident
Community roots, neighborhood knowledge, genuine local love
Family Nursery Background
Where the work ethic and eye for beauty began
Five chapters. One extraordinary career.
Family Nursery & San Antonio Roots
Grew up hands-on in the family nursery — developing an eye for beauty, a love of growth, and a service ethic that would define every chapter that followed. A lifetime San Antonian with genuine community ties.
AIFD Designated — Design & Entrepreneurship
Earned his doctorate in Design & Entrepreneurship — building intellectual depth, cultural fluency, and mastery of communication that would serve him across every future career and every client relationship.
Multi-Discipline Design Career + Floral Industry Authority
Built a private design practice across interior, graphic, and event design — serving clients in Texas, Mexico, Colombia, Spain, Holland, and Germany. Simultaneously rose to the top of the international floral industry: earning the AIFD designation, winning multiple national design competitions, publishing in Teleflora and design magazines, and becoming a brand ambassador for the world's most respected floral organizations.
Business Unit Director — All HEB Floral & Texas Backyard
First brought in as a consultant to teach HEB's floral team — then appointed Business Unit Director over all HEB Floral and Texas Backyard. Responsible for creative vision, commercial strategy, and operational leadership across HEB's entire Texas footprint, guiding 400+ managers.
Real Estate at JBGoodwin REALTORS® · Business Development Director
Made a deliberate move into real estate — and brought everything with him. $50M+ sold. 150+ clients. Consistent five-star reviews. Business Development Director at one of Texas's most storied brokerages. International AIFD Stage Design Presenter. A reputation built on doing exactly what he promised, every single time.

The person behind the career.
“I didn’t come to real estate through a licensing course. I came through a lifetime of building things, leading people, and seeing what others miss. That’s what I bring to every client relationship.”
— Scott C. Peck · Broker Associate · JBGoodwin REALTORS®
A hall-of-fame career in one of the world’s most specialized creative industries.
The AIFD designation — the American Institute of Floral Designers fellowship — is held by fewer than 1,000 designers worldwide. It is not applied for. It is earned through demonstrated mastery evaluated at a national level. Scott earned it.
Multiple Cup Winner
National and international design competition champion — evaluated by the world's top industry judges
Published — Teleflora & Design Magazines
Editorial contributor to the world's largest floral network publications and leading trade journals
International Educator
Taught floral design statewide across Texas and on international stages — a trusted voice in the industry's evolution
Grower Relationships — Holland & Bogotá
Direct partnerships with the world's premier floral production regions
Brand Ambassador & Industry Partnerships
Business Unit Director — HEB Floral & Texas Backyard
HEB is not just a grocery store. It is a Texas institution — consistently ranked among the best companies in America. Scott served as Business Unit Director over all HEB Floral and the Texas Backyard brand — responsible for creative vision, commercial strategy, and operational leadership across HEB’s entire Texas footprint, guiding 400+ managers.
400+ Managers
Guided across HEB's Texas footprint
All HEB Floral
Creative vision, commercial strategy, vendor relationships, and execution across every store
Texas Backyard Brand
Outdoor living category leadership, seasonal strategy, and brand identity
Originally a Consultant
Hired to teach the HEB team before being appointed to lead the entire unit
International AIFD Stage Design — The Design Industry’s Most Prestigious Platform
Scott has appeared on the international AIFD stage — where he interviewed NYT bestselling author Sahil Bloom on wealth, success, and living with intention. It is a platform that reflects both his professional standing and his personal philosophy.
“The Five Types of Wealth — and how to live a life that’s truly rich.”
Scott's high level of expertise and guidance was able to help us get the house we wanted in an extremely competitive market. He tuned in quickly to what we wanted. We have a high level of trust in Scott and would recommend him to anyone.
T. DeHoyos · Verified Client
I cannot begin to tell you the difference in the handling of this property by Mr. Peck. Previous brokers were sorely lacking in marketing and communication. I will use him and him only going forward for any real estate needs.
Marianne · Verified Client
What an excellent real estate partner. He really cares every step of the way. The best part was how he communicates market stats and advice. He was my eyes and ears. Unparalleled professionalism. Friend for life.
Cherlyn · Verified Client
Ready for a different kind of real estate experience?
Scott responds personally — no call centers, no handoffs, no assistants. Just direct, expert guidance from someone who has spent a lifetime earning the right to give it.
607 E Sonterra Blvd, Suite 108 · San Antonio, TX 78258
JBGoodwin REALTORS® · License #661260
