Why Price Cuts Are More Common in Five San Antonio Area ZIP Codes

Redfin reported that 26.8% of San Antonio sellers cut their asking price during the four weeks ending September 20. That is nearly 1 in 4. When buyers have options, the price you start with shapes everything that follows.

I'm Scott C. Peck, Broker Associate and Business Development Director with JBGoodwin REALTORS. Below is a data backed look at five ZIP codes in the San Antonio area, and what the numbers mean for sellers.

Are price cuts just a San Antonio story?

No. Realtor.com reported that 20.8% of listings nationally had price cuts in September, the highest share since October 2022.

CNBC reported that the average 30 year fixed mortgage rate climbed to 7.49%. Buyers are watching their monthly payment closely. That makes them more patient, and more willing to wait for a seller who blinks.

What does the Real Estate Data Aggregator show for these five ZIP codes?

These numbers cover the three months ending August 31, 2026, for five ZIP codes: 78121, 78266, 78155, 78240, and 78247.

The Real Estate Data Aggregator counted 889 new listings across those ZIP codes, down 13.9% from the same period a year ago. At the same time, 1,160 homes were for sale, down 8.6%.

Fewer homes coming in and fewer sitting on the market overall sounds tight. But 703 homes sold, also down 6.8%. Buyers are still out there. They are just being careful.

How different is each ZIP code?

The differences from one ZIP code to the next are real. Here is how they compare.

• ZIP 78121: The median sale price was $484,000, down 14.1% from a year ago. Homes sat a median of 98 days, 19 days longer than last year.
• ZIP 78266: Homes moved faster, with a median of 50 days on market, 33 days shorter than a year ago. The median sale price was $426,950, down 11.2%, but sales volume jumped 51.8%.
• ZIP 78155 (Seguin): Prices held steadier, with a median sale price of $270,000, up 1.7%.
• ZIP 78240 and ZIP 78247: Both came in near $280,000, though both saw prices dip a little from last year.

Why does the first price matter so much right now?

Across these ZIP codes, homes sold for between 97.5% and 98.2% of their list price. That sounds close. But if you list too high and cut later, buyers notice. A price reduction can slow things down even more.

Homes that sold quickly in 78247 did so in a median of 41 days. In 78121, the median was 98 days. Same general market, very different experience depending on how the home was priced from the start.

Are well priced homes still moving?

Yes. In ZIP 78247, 24.4% of homes went under contract within two weeks of listing. In ZIP 78240, that share was 24.3%. Well priced homes in those areas are still moving quickly.

In ZIP 78266, pending sales rose 15.6% year over year. There is real activity here. It just rewards the sellers who get the number right from day one.

Frequently Asked Questions

How many San Antonio sellers are cutting their price?

Redfin reported that 26.8% of San Antonio sellers cut their asking price during the four weeks ending September 20. That is nearly 1 in 4.

Why does the starting price matter if I can always lower it later?

Buyers notice when a home is listed too high and cut later, and a reduction can slow things down even more. A strong starting price gives your listing the best chance at early momentum.

Are homes still selling in these five ZIP codes?

Yes. The Real Estate Data Aggregator showed 703 homes sold in the three months ending August 31, 2026. In ZIP 78247, 24.4% of homes went under contract within two weeks of listing, and in ZIP 78240 that share was 24.3%.

Can two nearby ZIP codes perform differently?

Absolutely. ZIP 78121 had a median of 98 days on market, while ZIP 78266 had a median of 50 days. Local knowledge matters because one street can read very differently from the ZIP code around it.

Figures come from MLS records and are believed accurate but not guaranteed.

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