Scott C. Peck

Why Do Higher Priced Homes Take Longer to Sell on San Antonio's North Side and Into the Hill Country?

I sorted every lived in home that came off the market unsold across five ZIP codes on San Antonio's northern edge and into the start of Hill Country by its first asking price. The pattern is clear: the higher the price, the harder the sale. Homes that did sell above $600K still landed close to full price, so pricing it right from day one is the strategy.

Scott C. Peck
Scott C. Peck
11 min read

I'm Scott C. Peck, Broker Associate and Business Development Director with JBGoodwin REALTORS. I pulled every lived in home that came off the market without a sale across five ZIP codes on San Antonio's northern edge and into the start of Hill Country, from Stone Oak up through Bulverde, as of October 7, 2026. Then I sorted them by what the seller first asked.

Does a higher price mean a higher risk of not selling?

Yes, mostly. The share of homes that came off the market unsold climbs as the price climbs. Here is how each range looked.

First asking price rangeShare that came off the market unsold
Under $400K21.4%
$400K to $500K25.2%
$500K to $600K28.2%
$750K and up28.3%
$600K to $750K30.7%

Lower is better. This is the share of homes in each range that came off the market with no sale, out of every home that either sold or left without a sale.

Under $400K, 21.4% of homes left without a sale. That is already more than 1 in 5. At $400K to $500K it rises to 25.2%, and at $500K to $600K it is 28.2%.

The $600K to $750K range had the highest rate of any range at 30.7%, or nearly 31%. For every 10 homes that either sold or came off the market unsold in that range, about 3 never found a buyer.

The $750K and up range came in at 28.3%, just below that. It still means 97 homes in that range came off the market with nothing to show for it.

There is also a price gap worth noticing. The typical home that came off the market unsold first asked $560,000. The typical home that sold first asked $525,000. That $35,000 difference matters.

How does the strongest price range compare with the toughest one?

MeasureUnder $400K$600K to $750K
Share that came off the market unsold21.4%30.7%
Homes that sold309230
Middle sold price$339,000$645,000
Middle days to sell4748
Share of first asking price received96.6%97%

This compares the range with the lowest rate against the one with the highest. Lower is better for homes that came off the market unsold and for days. Higher is better for sold price and share of first asking price.

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Do higher priced homes that sell still get close to their asking price?

They do, and this is the part that surprises people. In the $600K to $750K range, the homes that sold received 97% of what they first asked. That is actually higher than the Under $400K range, where sellers received 96.6%.

The $750K and up range tells a different story. Sellers there received 94.3% of their first asking price, the lowest of any range. They also waited a middle of 55 days to sell.

Plenty of homes above $600K did sell. 230 sold in the $600K to $750K range and 246 sold at $750K and up. In the $600K to $750K range, those sales landed at 98.4% of the last asking price. Higher prices can take longer, but they can sell. The homes that struggled tend to be the ones priced past what buyers were willing to pay.

What are sellers doing in these neighborhoods right now?

Right now, 593 homes are for sale across the northern edge of San Antonio and into the start of Hill Country. That includes communities like Timberwood Park, Rogers Ranch, Cibolo Canyons, and Kinder Ranch.

Nearly 67% of them have already dropped their price, and the typical drop is $26,380. That tells you a lot of sellers started too high and are working their way back down.

What should sellers above $600K do?

Price it right from the start. Homes that sold in the $600K to $750K range received 97% of what they first asked, which tells you buyers are there. They just will not chase a price that is out of step with the market.

A strategy driven approach to pricing, backed by local knowledge and current data, gives you a competitive edge before the first showing. Waiting to adjust later costs time, and some homes never get that second chance.

What should buyers above $600K know?

You may have real negotiating room. The 30 year fixed rate averaged 7.28% as of October 1, 2026, up from 6.34% a year earlier (Freddie Mac). That rate is keeping some buyers on the sidelines in communities like Rogers Ranch, Cibolo Canyons, and Timberwood Park, which can give you more leverage on homes that have been sitting.

Homes in the $600K to $750K range that did sell moved in a typical 48 days. If a home has been on the market well past that, the seller may be ready to talk. Strong negotiation starts with knowing those numbers.

Frequently Asked Questions

Which price range had the highest share of homes come off the market unsold?

The $600K to $750K range, at 30.7%. The $750K and up range followed at 28.3%, and Under $400K was lowest at 21.4%.

Do homes above $600K still sell for close to asking price?

Yes. Homes that sold in the $600K to $750K range received 97% of their first asking price. Homes at $750K and up received 94.3%, and they waited a middle of 55 days.

How common are price cuts right now in these neighborhoods?

Nearly 67% of the 593 homes for sale across these ZIP codes have already dropped their price. The typical drop is $26,380.

Is there room to negotiate on higher priced homes?

Often, yes. With the 30 year fixed rate at 7.28% as of October 1, 2026 according to Freddie Mac, some buyers are on the sidelines. Homes that have sat well past the typical 48 days in the $600K to $750K range may come with a more flexible seller.

Figures come from MLS records and are believed accurate but not guaranteed. Mortgage rate data comes from the Freddie Mac Primary Mortgage Market Survey.

Text your address to 210.264.2507 and I will send back how homes like yours are performing. Reply STOP anytime to opt out.

Tags:Market Data

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